Inspired by Dutch’s contribution to the history of coffee, Dutch Colony Coffee Co. was established to bring the best bean-to-cup experience, with its first retail store at Pasarbella, a rustic and open farmers' market in Singapore. The space removed barriers, sparking passionate conversations and enabling sharing about coffee to take place and personal coffee experience to transpire. Although this retail store have ceased operation in Feb of 2018, after an amazing 5 years of operation, it provided a solid foundation for the company to create a space that connect coffee and people.